Certain Lending is a mortgage lending platform that connects borrowers and lenders with a simple application. Think of Kayak for loans. After the application is complete, a list of qualify lenders is presented to choose from.
See it live: certainlending.com
Research, Personas, Sketching, Wireframes, Prototypes, UI/UX, Design System
I helped redesign the marketing website as part of the company's rebrand. My role was to go through each stage of the design process, establish a design system, and partner cross-functionally on strategy and implementation.
The project was scoped around three goals:
I put together an information architecture on all possible primary use cases. Wireframes and concept mockups were created and discussed with stakeholders. After we selected the design strategy, we began to digitalize the designs.
The research showed the different types of investors who would visit the marketing website and the content they are looking for.
I tested the product at different stages of the project.